Melinia, Hartono, and Prasetya Nugeraha. “ANALISIS STRATEGI CO-BRANDING TERHADAP KEPUTUSAN PEMBELIAN PRODUK ON THE LIPS BLP X TUKU DI KALANGAN PENGGUNA BLP BEAUTY DI BANDAR LAMPUNG ”. Jurnal Kompetitif Bisnis 4, no. 1 (March 30, 2026): 44–61. Accessed June 12, 2026. https://www.jkb.fisip.unila.ac.id.121-50-32-50.cpanel.site/index.php/jkb/article/view/451.